Suchet

Keywords are the heart and soul of your Google Ads account. They are words or phrases describing your product or service which helps Google to determine for which search terms your ad can appear. There are certainly other elements that you should understand to succeed at pay per click (PPC), but if you fail to …

Keywords: The Heartbeat of Your Account Read More »

There was a time when Google Ads or I should say at that time Google AdWords was only an intent-based advertising platform. It only used to target those users whose search intent matches the ads and keywords of a campaign that is being run on AdWords by an advertiser. This was the methodology that traditional …

It’s Time To Move On With Automation in Google Ads Read More »